Airbnb Wishlist

Airbnb Wishlist

Airbnb Wishlist

Aug 2022 - Oct 2023

Aug 2022 - Oct 2023

Aug 2022 - Oct 2023

Overview

Wishlist help you keep track of all the wonderful things you discover on Airbnb. Simply click or tap the heart on any listing you want to keep top of mind. You'll have the option to create and name a new wishlist or add it to an existing wishlist.

Role

Lead Product Designer

Skills

UX design / Visual design

PLATFORM

Native / Mobile

BACKGROUND

User’s Regional Differences

The original intent behind the 'Wishlist' feature was to assist users in gathering travel destination inspiration. However, in practice, China guests prefer using the Wishlist as a tool for making reservation decisions: collecting multiple preferred accommodations within a destination, comparing, sharing, and eventually completing bookings.

PROBLEM

Mismatched intention

This mismatch between the intended design and user behavior has resulted in several pain points from the guest's perspective:

Problem 1

Unexpected flow

'Save Listing' have to create or select a folder, a flow that falls beyond user expectations, reducing the efficiency of saving listing.

Problem 2

Multiple folders for same destination

Creation of multiple folders for the same destination, such as 'Tokyo' and 'Shinjuku City'.

Problem 3

City folder messed up

Renaming folders results in the creation of a new city folder when saving accommodations for the same destination.

Problem 4

Confused when share

While folders emphasize inviting friends to collect inspiration together, users feel confused when attempting to share.

GOAL

End to end sharing improvement

From collecting Listings to final completing orders payment, completely restructuring the Airbnb wishlist system to better serve local guest.

How to do it?

To-do 1

Efficient Saving Process

One-click to save favorites listings, moving away from folder-based logic. Folders become separate entities

To-do 2

Enhanced Listing Cards

Easy comparison of property information and efficient filtering. Implement different filters for large quantities of listings: organize by city, time etc.

To-do 3

Improved Sharing Experience

Introduce multi-select sharing without folders. Optimize WeChat viewing through sharing as a mini-app. Refining invitation prompts; View the listing without login.

To-do 4

Long-term

Enable efficient management of saved content with too many favorites listing, including easy deletion and add into folders.

To-do 5

Additional Factors

Display current available discounts and promotions based on selected dates to aid users in their decision-making process.

design process

Job to be done

All the listing, experience, story, host listing, and city ranks can be collected in the wishlist and list folders. This is a basic flow of how wishlist works from collecting to voting.

From Empathize, Define, Ideate, to Final Deliver, and Test the design we have been through all the design process to achieve the goal.

Top city list

For our long-term goals, we plan to create a Top City list, host storefronts, etc., aiming to enhance the experience for users interested in specific hosts or cities. Additionally, we aim to encourage users to share listings on third-party social communication platforms.

The result

We released the new designs in phases. For confidentiality purposes, I've excluded the specific values associated with these metrics. The result is actually fascinating. There has been a significant increase in data for both the native app and mini app.

Native

Wishlist bookings

+2.8%

Native

Bookings from China

+1.8%

Mini App

Wishlist bookings

+1.7%

Mini App

Bookings from China

+1.3%

Tony Xing

Product Designer