Apr 2024 - Oct 2024
Overview
Search is a fundamental core feature in all TV products, but using a remote control for searching adds significant complexity for users. Making it easier for users to search on TV and guiding them to quickly find the content they want has become crucial.
Role
Lead Product Designer
Skills
UX design / Visual design
PLATFORM
TV
2 Design Patent
Video related interactive patent
Design inventions
Apr 2024 - Oct 2024
Background
Dissatisfied users
27% of Web users and 12% of Android TV users clicked the search icon but didn't search. Around 48% of Web TV and 42% of Android TV users used search only once, indicating dissatisfaction and room for improvement.
Problems
Frustrated users in searching experience
Users Get Lost Between Search Input & Results:
TikTok TV separates search input and results onto different pages, slowing the process and causing frustration, which may lead users to stop using the search feature.
"Waterfall" Format of Results Distracts Users:
Only 67.88% of users play a video after reaching the results page. We mix Top Search User cards, videos, and users in an uncategorized 'Waterfall' format.
New Structure
Redefine the user purpose
Structure
Based on previous profile research, the left-right structure is the best option for a short video platform cause it has more capacity.
The row layout is more suitable for search scenarios, giving users a feeling of continuous video consumption. It is the opposite with profile structure, Waterfall layouts, on the other hand, are generally designed to help users quickly find specific content.
Up-down
· Not intuitive interactions
· Only show 1 row at a time
Left-right ✅
· More intuitive interactions
· Show more rows at a time
Keyboard
The user's intuition should focus on the 'Search Button' but not 'clear' after typing the keyword, and after back from the search result, we will help the user to focus on 'Clear Button' automatically.
To give the user a better and smoother experience on TV. We try to minimize the steps that users have to take when searching. TikTok keyboard is the most efficient keyboard among all competitors.
Top user card
Adding the top user card in the search result could help users decrease the step of browsing videos, just keeping pressing 'right' without getting into the user's profile.
animation
Suggestion & Result overview
The Result
To be continued…
Features
TONY
TONY